The Sweet Chick Creative Director with Streetwear Style

I’m not sure why, but I’ve never met two friends who, when asked how they met will tell you, “Oh, we found out we’re both from [Indiana/North Dakota/Nevada], so…” As if that explains it.

But that’s exactly how it works when you’re from Wisconsin. I’ve been introduced to so many friends with our shared home state heritage being the reason for bringing us together, and 10/10 times that’s all it takes.

Which is why it’s no surprise that Sweet Chick’s Kyle Martin and I became fast friends here in New York.

You may know the chicken and waffles restaurant chain for its sneakerhead founder, John Seymour, or for Nas coming on as an investor to expand the brand first nationally, then globally.

But the space’s inviting feel and friendly staff? The ’90s hip-hop pumping through the speakers that’s almost but not quite too loud? That’s all Kyle.

As creative director, Kyle has helped establish Sweet Chick as a place you want to meet up with friends (wherever they’re from), and enjoy good food and good (if loud) conversation.

And when you see his wardrobe, you get it. Think: men’s streetwear style that’s cool but not alienating, and stylish without trying too hard.

While struggling to maintain their growing chain of restaurants during the COVID-19 crisis, Kyle never let style fall by the wayside.

On March 17th we officially had to close all five of our Sweet Chick locations. After two months we were finally able to get back in the swing of things.

We opened our Williamsburg and LES locations for take out and delivery with our “Lil Sweet Chick” concept—our version of a fast casual restaurant focusing more on chicken sandwiches.

It’s something we’ve been working on for years, and has already been in motion at Citi Field for Mets games, and at Afro Punk, Gov Ball, and Complexcon.